New Standard Saugatuck: Elevating the Cannabis Experience in West Michigan


New Standard Saugatuck has quickly established itself as a premier cannabis dispensary in the charming lakeside town of Saugatuck, Michigan. This case study examines how the company has successfully navigated the challenges of the emerging cannabis market while providing exceptional service to both local residents and tourists.


Saugatuck, known for its picturesque beaches and vibrant art scene, has become a popular destination for travelers seeking a relaxing getaway. New Standard Saugatuck recognized the opportunity to cater to this diverse clientele by offering a curated selection of high-quality cannabis products in a welcoming environment.


1. Regulatory compliance: Navigating the complex and evolving cannabis regulations in Michigan
2. Community integration: Overcoming potential stigma associated with cannabis businesses
3. Education: Informing customers about responsible use and product selection
4. Seasonality: Adapting to fluctuating demand during peak tourist seasons


New Standard Saugatuck implemented several strategies to address these challenges:

1. Compliance and Training: The company invested heavily in staff training and compliance management systems to ensure adherence to all state and local regulations.

2. Community Engagement: New Standard Saugatuck actively participated in local events and supported community initiatives, fostering positive relationships with residents and businesses.

3. Educational Programs: The dispensary developed comprehensive educational materials and hosted workshops to inform customers about cannabis products, usage, and safety.

4. Inventory Management: Implemented a sophisticated inventory system to maintain optimal stock levels during both peak and off-seasons.


New Standard Saugatuck’s approach has yielded impressive results:

– Increased customer base: The dispensary has seen a steady growth in both local and tourist customers.
– Positive community impact: The company’s involvement in local events has helped improve public perception of cannabis businesses.
– Enhanced customer knowledge: Customers report feeling more confident in their product choices and usage.
– Improved operational efficiency: The inventory management system has reduced waste and improved profitability.


New Standard Saugatuck has successfully positioned itself as a responsible and valued member of the Saugatuck community. By prioritizing education, compliance, and customer service, the company has created a welcoming space for cannabis enthusiasts and curious newcomers alike.

The dispensary’s success demonstrates the potential for cannabis businesses to thrive in tourist-oriented communities when approached with a commitment to quality, education, and community engagement. As the cannabis industry continues to evolve, New Standard Saugatuck stands as a model for dispensary best practices and community integration.

Moving forward, New Standard Saugatuck plans to expand its product offerings, enhance its educational programs, and continue to be a positive force in the local community. The company’s journey serves as an inspiring example for other cannabis businesses looking to establish themselves in similar markets across the United States.