Over the course of six months, UpLift, a prominent provider of medical marijuana, achieved unprecedented growth and expansion. With a chief objective to make their services more accessible to the residents of Bethel, Mulberry, Day Heights, Williamsburg, Mt Orab, and Milford in Ohio state, UpLift implemented a targeted strategy that addressed critical factors such as patient needs, product quality, and locality.
An initial assessment of customer needs was undertaken, focusing particularly on the medical marijuana dispensary market. This allowed UpLift to cater to specific needs such as pain management and neurological disorders, ensuring that they offered relevant and beneficial products to their patients.
In addition to maintaining the high-quality standards of their product offerings, UpLift re-evaluated the geographical distribution of their dispensaries. The decision was made to place new outlets strategically in prominent regions under-served by the existing marijuana market. This expansion not only increased the company’s presence but made it easier for patients in previously ‘dispensary deserts’ to access their services.
The combined strategies make clear the merit of understanding the unique market dynamics when formulating expansion strategies. The UpLift case serves as a benchmark to aspiring dispensaries in the expanding Ohio cannabis market.